Rules
Winning.com is a public leaderboard. There are no ads, no API keys, and no revenue share. You pay to stand above everyone else. Rank is the bid — nothing else.
The boards
Listings compete by category: Law Firm Champions, AI Rocketships, Business Titans, and Devoted Not for Profits. Every listing also appears on All Champions.
Rank is always inside a category. All Champions is a combined view, not a separate contest.
How ranking works
Rank is highest bid first. Equal bids stay in the order they last moved — the older bid keeps the higher rank.
Bids are whole and fractional US dollars, $1.00 minimum and $999,999.99 maximum, once a category already has someone on it. A bid already on the board keeps its amount until someone raises it or it gets outranked.
The first listing in an empty category is free. It goes live at $0 with no checkout. The next listing pays at least $1 to take #1, and outbidding a $0 throne costs $1.
Taking #1 costs at least $1 more than the whole-dollar floor of the current top bid. Paying less still puts you on the board at whatever rank that bid can take.
You can list at any amount in range. Leave the bid blank and the opening price is whatever it takes to hold #1. Open seats in the top three are waiting to be claimed, but only the cheapest open rank can be taken at the minimum — the rest stay open until that one is filled.
Outbidding
Anyone can raise any listing. Choose Outbid, set a new amount, and pay. The new bid must beat that listing's current bid, and you only pay the difference.
Nobody can take a listing's rank by paying only the difference against a lower number. The charge is always measured from that listing's current bid up to the new total.
A listing can have only one live checkout at a time. Starting a new bid cancels the older unpaid session so the newest bidder can pay right away. If a payment lands too late to claim the rank it was quoted, the charge is refunded and nothing moves.
What you can list
A business. You submit a name, a short description of 100 characters, a website, a phone number, a US state, and an optional logo in JPEG, PNG, or WebP.
You choose one category. That is the board you are competing on.
A new listing is a new row. Submitting the same website again does not raise an existing listing, it creates another one. To raise a listing that is already on the board, outbid it.
After you pay
Your listing is public. The name, description, website, phone number, state, logo, and bid are all on the board. Clicks go to the website you submitted and calls go to the number you submitted.
A completed payment is what claims the rank. Until the payment clears, nothing is live. The free first listing in an empty category is the only exception, and it goes live immediately at $0.